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UTAH Limited Agency 

 Limited Agency is available is desired

 

Buyer Inquiries and Leads

Once your listing is posted to the MLS, it is fed to the IDX data feed and picked up by multiple websites linked to the IDX. 


Websites such as Zillow, Realtor.com, Trulia, and Homes.com generate revenue by selling buyer inquiries—commonly referred to as leads—to real estate agents. They typically divide coverage by ZIP code and may sell the same ZIP code to multiple agents, sometimes as many as twenty. When a potential buyer submits an inquiry, it is distributed among those participating agents rather than being sent directly to the property’s listing agent. This is why you may receive calls or messages from several different agents after submitting a request on one of these platforms.

Zillow's platform for agents to buy leads is called Premier Agent and Realtor.com is called Connections Plus.

Once your property is listed on the MLS, neither you nor your listing agent will receive those inquiries directly from these third-party websites. However, this does not negatively impact your home’s chances of selling. Agents invest in purchasing these leads because they are motivated to connect with active buyers. When a serious buyer expresses interest, the agent who receives the inquiry will either show the property themselves or the buyer will coordinate with another agent to arrange a showing --- This has long been the standard operating model for online real estate platforms.

Should a buyer reach out to us directly, we communicate to the Buyer their options in representation.  Get an outside Agent, be Unrepresented or work with the Listing Brokerage and save both parties money in the cost of sale by eliminating the Buyer Brokerage Commission from the equation.  ​

​Listing Agreement   sect.  2.3      

 

The Buyer may choose to remain UNREPRESENTED by signing an Unrepresented Buyer Disclosure or Buyer may be REPRESENTED by the Listing Brokerage by Signing a Buyer Broker Agreement with a Limited Agency Disclosure Agreement.  The Seller is not considered a “For Sale By Owner” but is at all times represented by the Company and the Seller’s Agent. It is EXPRESSLY UNDERSTOOD and AGREED: If the Buyer DOES NOT retain Agency from an outside Brokerage, referred to as an In-House Sale, A Brokerage Fee in the amount of 1% (One Percent) of such acquisition price (the "Brokerage Fee") shall apply and be due to the Company at Closing.  For these In-House Buyers, the Seller shall make available (“introduce”) the property to the “Buyer”.  The request for Buyer Agent Compensation is a negotiable item as are all other items in the REPC from Buyer to Seller.​​

Contact Principal Broker, Lynn Fillmore

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